As sports fans in the UK deal with symptoms of Olympics withdrawal, at least the return of the football season can act as some kind of quick fix to help ease the pain.
But supporters – beware. Watch very carefully how your manager talks about the upcoming season. Is it a season of consolidation? Is it a tilt at the play-offs? Or is it a example of the word that has crept into football management in the last few seasons, a word which should strike fear into you all? Is it a project?
Project has become shorthand in the world of manager-speak for a big job, a rebuilding job, a long-term vision. “I am excited by the project”, the manager will say at his opening press conference, and everybody nods wisely, excited by this man’s wisdom and long-term planning.
Of course, project is a euphemism. It’s a way of saying ‘don’t expect us to win anything for three years’, or ‘don’t expect to see me in this job this time next season’, or even ‘I don’t really know how this is going to work out, but if I call it a project, it sounds grand’.
Andre Villas-Boas is tarnished by his failed project at Chelsea, Sven-Goran Eriksson probably still has sleepless nights about his bizarre project at Notts County, and Arsenal fans may now be quaking in their boots as their future is given the project treatment.
So if your team’s manager is publicly rubbing his hands together in glee and preparing you all for the start of his project, be afraid, be very afraid. Oh, and start thinking who you want your next manager to be.