I think Mitt Romney has been reading Wordability. The Republican candidate for the US Presidency has featured on these cyber pages a disproportionate amount of times in the last few weeks, so has clearly decided that if I am going to write about him, he had better actively coin a new word rather than have one made for him.

And so is born Obamaloney. Now non-Wordability fans will conclude that Mr Romney is looking for a word with which to attack the president, and feels that this neologism sums up the idea that Mr Obama’s attacks on him are full of nonsense, or baloney, to borrow the vernacular.

Others might contend that he came up with the word to counter Romney Hood, the Obama language attack which seeks to characterise his tax plans as stealing from the poor to benefit the rich.

But of course, they would be wrong. Mr Romney was keen for some positive coverage on Wordablity, and so he got into the world of coining new words in order to curry favour with me.

The problem? The word has to be good. It has to trip off the tongue. It has to be obvious what it means. And does Obamaloney succeed in any of this? Er, no.

Another fine Romneyshambles then.