There are currently election campaigns taking place on either side of the Atlantic, both of which have conspired to be a great deal more interesting that we might have expected. In the UK, the election of a new leader for the opposition Labour party would normally be something of no more than passing interest to most, until the result is announced. And yet, the story has maintained its place in the headlines as the result looms on Saturday.
Meanwhile in the States, the early skirmishes in the battle to become the Republican nomination for president in a year’s time might not normally be front page news as a bloated field battles to be winnowed down to a more manageable number.
So what has elevated these two stories to heights which might not have been expected? I think the answer is the presence of a maverick candidate in each one, somebody who has emerged wholly unexpectedly from the pack to lead the polling and thereby create a wave of momentum which opponents currently seem powerless to stop. In the UK, it is veteran left-winger Jeremy Corbyn. In the US, it is business legend Donald Trump.
Wordability’s interest comes off the back of that. For each of the leading men, a word has been coined to become the key term for their campaign, and they are now bandied about as the standard ways to refer to what is going on. In the UK, we have Corbynmania. In the US, it’s Trumpism.
Of the two, I think Corbynmania is easier to explain and understand. The word refers to the groundswell of support for the 66-year-old and the general sense that he has created a new excitement and engagement in politics, there is currently a hysteria around him which appears to be carrying him to victory. The word describes the mood.
The big question is what will happen once the election is over. Clearly if Corbyn loses, then Corbynmania as a movement is over, in much the same way that Cleggmania is a historical reminder of 2010. If he wins, then it certainly continues, at least for the short term, but could then easily go the same way as the erstwhile Lib Dem leader if his tenure in the hot seat turns out to be less than stellar. Either way, I expect Corbynmania to be remembered as a key word of this year, even if it doesn’t have longevity.
Trumpism is an altogether different case. Rather than a description of support, Trumpism is an ethos and an ideology of itself, and is used in commentary as a way of distancing the Republican front-runner from the rest of the field. You either believe in Trumpism or you don’t, and increasingly, it seems that vast numbers of Americans do.
The problem for me, looking out from the other side of the ocean, is trying to get a true handle on what Trumpism actually means. Even the different definitions of it online seem to be struggling slightly. Is it an ’empty kind of mean-spiritness’, a form of fascism or ‘the whining of the privileged‘. I must admit I don’t entirely get it.
Maybe it’s one of those things you simply understand if you are in the States. If you live and work there, Donald Trump represents something appreciably different from what has gone before and taps into values which it is entirely possible we outsiders fail to grasp and which resonates with enough Americans to make it significant. That could explain why Trumpism may be here to stay for some time.
Well-chosen words have always had the power to influence political debate and campaigning. As these two election battles have shown, winning the lexical war can often be the path to winning the ballot as well.