It’s not been a conspicuously great week for Apple. Problems with its latest operating system have seen customers complaining about their phones not working properly, and the subsequent decision to pull a software update hit the company’s share price.
Then of course there is the internet’s obsession with the physical problems associated with the new iPhone 6, and the claim that some of them are bending out of shape. Linguistically, Bendgate was almost inevitable, and while I have a general dislike of the ubiquity of the -gate suffix, every so often a gate comes along which is entertaining enough to pay attention to. Bendgate is so silly, and so trivial, that it somehow seems to hit the spot.
Away from phones, Apple Macs are also running into problems over a security vulnerability known as Shellshock, which has entered the technical language a few months after its Heartbleed cousin caused its own breed of havoc across the world’s computers.
Apple says that the vast majority of its users will be unaffected by this latest bug. However, a company which has influenced the language so much in the past must have been hoping that its big launch last week would lead to its new features being the words which would be dominating the tech press and making it into general usage now. Instead, the words which have gone into common usage are ones which paint a negative image of the company.