JK Rowling may have achieved many things during her illustrious career, but trying to add a new term to common English usage is probably not one of them.
It’s certainly true that she coined many terms as part of the Harry Potter universe, and in one way she has created neologisms which have stuck. But words such as Quidditch, Muggles and Mudblood, which are now familiar to many and whose meanings are widely understood, are still Harry Potter words, and have not crossed over into everyday usage and other contexts.
All of which explains why her linguistic addition to the debate about Scottish independence this week received such a muted and almost hostile response. Rowling donated £1m to the No campaign, and in a lengthy defence of her position, especially criticisms of her connection to Scotland, she wrote: “When people try to make this debate about the purity of your lineage, things start getting a little Death Eaterish for my taste.”
There was inevitable debate about the meaning of the term Death Eaterish, while with my Wordability hat on, I start to wonder whether it is something which could make the leap to the dictionary. But I think the fact that there were articles about what Death Eaterish actually means confirms that it is not a term which has any chance of being taken on more widely. For what it’s worth, Death Eaters rail against those who are not of pure blood, so you can see why Rowling used it when she was defending her right to a view on Scotland. She was not born there but lives there now. But Death Eaters cast a pall of despair wherever they go, while they are led by the most evil person in the Wizarding kingdom, so it does seem a little harsh to describe those who disagree with her in the same way.
Certain names from literature, such as Svengali, Don Juan and Utopia, have entered the language as regular terms. Death Eaterish, with its slightly esoteric meaning, and its ‘-ish’ formation, which makes it a little flimsy and wishy-washy in any case, does not seem to be one of those terms likely to have an equally successful linguistic future.