Choosing a word of the year for 2013 has been tough. When August started, there was absolutely nothing obvious. But that situation was just about to change.
When it comes to making the decision, words which are heavily searched for will always feature highly in my thinking, because that demonstrates an interest and usage by people in the English-speaking word.
But for me, a word of the year also has to say something about the year, be a commentary on the way society has been over the last 12 months. Last year I chose a range of words, with Eastwooding, Mother Flame and Ineptocracy providing a commentary on politics, the Olympics and the modern flowering of new terms.
I’m not sure that when historians look back on 2013, there will be an easy way to encapsulate it. Austerity and political strife have continued, but much the same as before. The major scandals, well they were really carried over from last year. Big sporting events, not really. I think Oxford Dictionaries had a similar issue when they chose their word of the year. Selfie was a good choice, because as well as its increasing usage in 2013, it also suggests a fracturing of society, that actually the thing that binds people together this year and describes the year is an obsession with self, and making sure everybody then knows about me, me, me. Social media binds us together, but is perhaps making us more isolated and individualistic.
And that is also behind my choice of Word of the Year. Phubbing first came to my attention in August. Reported as the brainchild of an Australian student, Phubbing suddenly started appearing everywhere. The word, a blend of Phone and Snubbing, describes the act of engaging with your mobile device rather than the person you are standing next to, real, physical social interaction replaced by virtual interaction with someone or something that isn’t really there. It struck me at the time as a brilliant word, fulfilling a semantic need and speaking accurately of a truly modern mode of behaviour. It summed up much of what defines 2013.
The truth behind the creation of Phubbing simply sealed the deal for me. It turned out that this was not a student initiative, it was actually a carefully crafted guerrilla marketing by a Melbourne agency, designed to sell dictionaries. They even released a video showing how a group of language experts had come together in 2012 to create the word and then try and seed it online to get it to take off. For me, this tale confirms everything I have always said about how the nature of language evolution has changed. Forget the fact it was created and consciously marketed – if the word hadn’t been any good and hadn’t been necessary, it couldn’t have taken off. But the way that it did, the fact that it is consistently searched for and read about on Wordability, the way it has just slipped into normal vocabulary, especially in my household, simply affirms that it is the word of the year.
Phubbing also provides the backdrop to this year’s book of words. Following the publication of Eastwooding With the Mother Flame last year, I am delighted to announce the arrival of Phubbing All Over The World: The Words of 2013, which is available now as both an e-book and a paperback from Amazon.