I heard the same interview on two different BBC radio stations yesterday, and it elicited the same response from two different presenters.

Talking about medal prospects for the upcoming Olympics, British Olympic Association chairman Colin Moynihan said that Australia would expect “to gold” in certain events.

Given that I have already been hearing people experiencing paroxysms of rage at “to medal”, which is making its quadrennial reappearance into the lexicon to coincide with the Games, you can only imagine the incredulity with which “to gold” was treated.

It could have just been a one-off – I can find no evidence of this usage anywhere else at the moment. But it could equally be that athletes will be “golding”, “silvering” and “bronzing” come the end of July. And if that does prove to be the case, remember where you read about it first.