Wordability always enjoys seeing a new term sweeping across the internet. However, this is tempered when that term is, frankly, a bit silly.

Yes, technological advances have inevitably produced new ways of behaving and the possibility of new medical conditions. Yes, it is probably true that hunching over a mobile phone while texting can cause problems for your neck.

But Text Neck? This is the new name for this condition and it has received mass coverage in the last couple of days. American doctor Dean Fishman, who dreamed up the term and the definition, has even renamed his entire practice and website after it.

But Wordability’s problem is that the name trivialises a condition which is clearly worth thinking about, because it sounds glib. Frankly, it feels like something dreamed up to get headlines and to give people something to joke about, and means they will remember the name but not really think seriously about what it means.

And my personal problem with it? Every time I hear it, I think of Tex Mex. And then fajitas. And then burritos. And then I wonder whether you can get any chiropractic problems from leaning over a bowl of tortilla chips. Guacamole Neck anyone?