Truthinews Takes Truthiness Further

I have never heard of American comedian Stephen Colbert. I know nothing of his satirical shows in the US, and I was oblivious of his contribution to the lexicon. So when I read this week that he had coined a new word in one of his on-air satirical pieces, I was not entirely sure whether it would merit further consideration.

But on looking into it, I found that Mr Colbert has previous in this area, and his newest contribution is actually an effort to take his previous triumph and give it a new spin. In 2005, in his first broadcast, he used the word ‘Truthiness’, the quality of preferring concepts or facts one wishes to be true over concepts or facts known to be true. Other obscure meanings of the word have been recorded, but so successful was this meaning that it quickly became used by many others and the American Dialect Society named it the word of the year.

So when Mr Colbert himself introduced a derivative of truthiness, I had to sit up and take notice. He defined ‘Truthinews’ as the process of news channels telling viewers what they want to hear and then reporting their own opinions back to them as facts, often inspired by surveys.

He said: “Luckily now truthinews is here to usher in a new standard of broadcasting. First, we ask you what you think the news is, then report that news you told us back to you, then take an insta-Twitter poll to see if you feel informed by yourself, which we will read on the air until we reach that golden day  when we are so responsive to our viewers that cable news is nothing but a mirror, a logo and a news crawl.”

We now sit back and see whether this word enjoys the same success as its ancestor:

Liliger Liliger Burning Bright

I must admit that the birth of the world’s first liliger passed me by last year. But fear not. The arrival of three more liligers has propelled this new species, and neologism, across the world’s media.

The liliger litter has been born at Novosibirsk zoo in Russia to a lion father (Sam) and a liger mother (Zita), a liger being a cross-breed between a lion and a tiger.

Whether this word has a long life is of course entirely dependent on the future course of the world’s liliger population. Given that there are only four of them at present, and they are all female, the prospects don’t look great. This may be a word that only covers a single generation of animals and then retreats into history. Or perhaps when older, a liliger will mate with a lion, creating a lililiger.

I dread to think how many syllables we might need for their great-great-grandchildren.

Tweets Point to Fresh OED Future

I have often bemoaned the length of time it takes for the Oxford English Dictionary to include new words in its official annals. But I also recognise that the OED cannot include anything and everything as soon as it emerges, as it is the ultimate record of words in the English language and can only include those words that are here to stay.

But now there is evidence that things might be about to speed up, albeit that this is only in proportion to the previous tardiness. Alongside its raft of new but strangely familiar words, such as e-reader, dad dancing and fiscal cliff, the new OED update contains an expansion of the meaning of Tweet, to include its social media senses for both noun and verb.

What, I hear you say, it’s only just been included, surely that’s been around for ages. Correct, I retort, but in OED terms, it is still a veritable foetus, not yet born to lexicographical life. And yet it now appears. In what was termed ‘A Quiet Announcement’ in a piece by chief editor John Simpson, he said that the definition breaks an OED rule, namely that a word has to be in use for 10 years before being considered for inclusion, with Tweet in its Twitter sense numbering around six years. As a reason for inclusion, Mr Simpson jokes: “But it seems to be catching on.”

I wonder if this is a sign of things to come. Will the fact that things now ‘catch on’ much quicker mean that as time goes on, OED rules will finally become a little less stringent? Will the new speed with which words become entrenched in the language finally mean a new fast track to their official recognition. I do hope so. Language evolution has been changed forever by technology, and those who work in this world need to recognise and respond to that. Let this be the start of that change.

Is Cleansing Reduction Really a Trend?

There is an exciting new trend in the world of beauty, apparently. ‘Cleansing Reduction’ is the hot new thing. It means washing less, showering once or twice a week, in the belief that washing every day strips your skin of natural oils and bugs and it is therefore healthier to do it at a reduced frequency.

This story has had substantial pick-up around the world and lots of excited comment from people, eager to share their showering rituals or to express disgust at those loathsome folk who don’t live permanently in a vat of shower gel.

But I wonder if there is a nonsense at the heart of it. Is there really a new trend called ‘cleansing reduction’? Is there any actual proof of this new habit, beyond the results of one survey, which has been picked up by a couple of respected publications and then gone viral?

From what I can tell, the answer is no. I cannot find anything about this subject, and certainly not this new term, beyond the extensive coverage of the original story. And so it is a triumph for tissue manufacturer SCA, who commissioned the survey at the heart of this news.

I see many press releases where a company has tried to coin a new word in the hope that it will be picked up, and the new word will resonate in headlines and so gain them coverage. The tactic seldom seems to work. On this occasion it has done, and there is now a chance that the phrase cleansing reduction will indeed become a new trend, even though it probably wasn’t before, and so it will become self-fulfilling.

As cleansing is reduced so language is expanded.

The Line Between Bleisure And Pain

Sometimes, a new word is so bad, it really shouldn’t be given a new life. But people will still resurrect it, hoping that this time, it will stick.

Bleisure is one such word. An ugly combination of business and leisure, it describes a type of travelling which combines, well, business and leisure. And so the Accor group has announced a revamping of its Pullman brand, with an emphasis on Bleisure travellers, giving a more luxurious experience to those travelling on business.

It seems that people have been trying to get this term to take off for at least three years, and the fact that it is still being presented as a new word in this latest release confirms that it has simply not gained any traction at all. Hotel chains were pushing it in advertorials in 2010, and others were trying to get in on the act the same year.

However, when Bleisure was submitted to Collins dictionary last year as a possible word for inclusion, it was rejected on the grounds that there was very limited evidence of it actually being used.

So while you clearly can’t keep any idea down forever in the world of marketing, the history of Bleisure travel so far suggests that it may not have much of a future, and hopefully this is a word that will disappear into the linguistic oblivion it deserves.

Happy To Be Sharenting

When my son was born last November, I was very conscious that he had arrived into an era very different to that of his elder sister, even though they are only a few years apart. That difference was social media.

So while I could announce my daughter’s birth in 2005 by email, and host some photos on specialised websites, that was the extent of her early digital footprint. Fast forward to 2012 and I kept on thinking about the fact that I was now having a Facebook baby, with scan pictures just the start of the tumult I subsequently unleashed.

Given that I had commented many times on this difference, I should probably have recognised with my Wordability hat on that this new concept would inevitably require a new word. But now that it has come along, I find that I don’t like the term Sharenting at all.

It’s a clever coinage, and actually encapsulates the meaning well – parenting and sharing at the same time. But I can’t help feeling there is something pejorative about it, something slightly sneery. People like to criticise others for the way that they parent, and you could easily imagine somebody gossipping about those who are sharenting as if it is some kind of fault.

I’m also not convinced anybody will really use it conversation. It is a great word for journalists and the media to use to discuss the phenomenon, but as for the rest of us, I suspect we will just note that people are sharing information about their offspring on social media in much the same way they used to share information, albeit not as quickly and not with as wide a circle. People have always shown off pictures, boasted about achievements and nattered to anyone who will listen about how their children are doing. Social networks simply allow people to do what they have always done, just on a quicker and larger scale.

Sharenting as a concept is going nowhere, and I suspect the word is here to stay. It’s just I don’t think you will hear many people saying it.

Say Goodbye to Fergie Time

As the football world bids farewell to Sir Alex Ferguson this weekend, it is worth nothing that it is not only his contribution to football that should be celebrated.

When he first shipped up at Old Trafford in 1986, nobody could have predicted that he would last until 2013. Equally, nobody would have believed you if you had said we would laud his contribution to the English Language on his departure.

But Sir Alex’s contribution to neologisms is legend. Perhaps his most famous phrase is ‘Squeaky Bum Time’, a phrase that refers to the sharp end of the football season and the nerves that emerge as the tension increases. It dates back 10 years and was given official recognition in 2005, while it is now a standard part of the lexicon for all fans when discussing any matter to do with the season’s conclusion.

The other time connection to the outgoing boss is Fergie Time, a rather pointed term not coined by the great man. This refers to the perception that Manchester United get more time added on at the end of games when they are losing than other teams, and that they often make use of this temporal largesse. Analysis has suggested that there is no basis in fact for this asssertion, but all football fans enjoy a good moan about bias being shown to rival teams, so the phrase will remain, even though Fergie himself has gone.

But you would never berate Sir Alex over these issues. After all, he is legendary in the football world for dishing out the hairdryer treatment, a particularly loud mode of berating players for not performing at their best.

So as Sir Alex disappears into the sunset, remember that it is not only the football world he has changed. He has also had a demonstrable effect on the language that we speak.

Let’s Go Showrooming

I am not a fan of going shopping. For me, it is functional, get in there, get what you need, and get out again. A browse round a bookshop is fun, of course, but that’s about it.

The rise of online shopping has changed all of that. On the one hand, you don’t need to go shopping, you can just do it on the computer. On the other, you can go shopping any hour of day or night, you are no longer spared just because the doors have been locked.

Now I’m sure we have all been guilty of going into shops, checking out a price, whipping out our phone to compare it to online competitors and then leaving to make that purchase from our living room. Maybe what we didn’t know was that we were ‘showrooming’.

Showrooming is defined as doing precisely what I have described, examining goods in a physical shop and then buying them cheaper online. When I say defined, of course, I don’t mean officially. Showrooming has not yet made it to the official annals of most dictionaries.

I am in a bit of a quandary about this word. I have often said that words emerge when there are new trends in need of a descriptor, and there is no doubt that this is a new activity and there is currently no adequate word in the language to encapsulate it. It is just that I can’t see anybody ever saying it. It feels like a term invented for the written media, for headline writers or analysts to use. Surely people will simply continue to say they are going shopping, even if they have no intention of actually buying anything while out. Surely people will use longer sentences if they want to go into details about what they have done, rather than using this particular word.

So while showrooming is likely to stick around for those who write about this phenomenon, I think it is unlikely to enter common speech for those who are actually doing it.

QWERTY Overtyped By KALQ

There have been many attempts over the years to redesign the traditional keyboard. Thus far, QWERTY has reigned supreme, and so a string of letters arranged for ease of typing has become the word by which the keyboard is known.

The latest challenger to this is designed with touch screens in mind and similarly takes its name from a string of letters in the arrangement, this time the opposite corner.

KALQ Keyboard

The KALQ keyboard is probably the only name that could have been chosen based on the arrangement, as frankly all the other lines produce unpronounceable gibberish, though I like the idea of the GTOJ keyboard challenging for typing supremacy. I wonder if the researchers made sure that there was at least one line which could be spoken to ensure their keyboard had a chance of being publicised.

Mind you, the combined brains of the University of St Andrews, the Max Planck Institute for Informatics in Germany and Montana Tech in the US aren’t entirely obsessed with simplicity. They described the old design as trapping people in “suboptimal text entry interfaces”. Well quite.

Another thing that has emerged from this story is the phrase ‘thumb typing’ which is being treated as something linguistically new by the media, a fair point since it doesn’t seem to feature in online dictionaries yet. It obviously means typing with your thumb.

As technology evolves, who knows whether this mode of typing will become the new default, and thumb typing will simply become known as typing in the future, with finger typing then being needed as the word for the old fashioned sort. And as new devices come on the market, who can say what parts of our body we might end up typing with. And that could open up a whole new chapter of neologisms.

Put An Apodment In Your Master Bedroom

A couple of interesting developments in the housing market in the United States are set to make subtle changes to the English language.

In Seattle, there have been efforts to introduce a new kind of micro-housing as a way of saving space. Apodments, as they are called, are small living spaces in a block with access to shared kitchens – the perfect solution it would seem for young people looking for a cheap way to live.

But they are not so perfect for many in the city, with protest forming against plans to develop these Apodments. With Seattle seemingly the only place where they might spring up, their rejection might see a natty new housing word stifled at birth. But never say never – if Seattle can change the world of coffee drinking, then it may yet revolutionise apartment dwelling.

Meanwhile on the other side of the country, the Washington Business Journal has reported on a well-established housing term that could be set to bite the dust. According to a survey, an increasing number of housebuilders in the area are ditching the term ‘Master Bedroom’ because they say it is sexist or has connotations of slavery. ‘Owner’s Bedroom’ is being used instead.

Ignore the fact that owner’s bedroom simply doesn’t feel like it means the same thing – master bedroom implies the main room, owner’s bedroom is ultimately any bedroom, because the owner, logically, owns all of them. I agree with others who feel that this is political correctness gone potty. Yes, there are elements in English which are inherently sexist, and yes, there are times when it is important to be aware of that and change it where necessary.

But I remember years ago working on the subject of ‘unequal lexical pairs’ and considering ‘Master’ and ‘Mistress’ as examples where the feminine form of the word has wildly different meanings to the masculine one. In particular I suggested that ‘Mistress of Arts’ implied you’d be paying for them. ‘Mistress Bedroom’ doesn’t sound much better. So there are issues with the word Master. But I don’t think they really apply with Master Bedroom. I think that it’s a phrase where the male-ness of the word Master is actually irrelevant. For me, it simply means the biggest room, the gender question has simply never struck me as a problem.

So I see no reason for the phrase Master Bedroom to disappear. Unless you are buying an Apodment, of course.