I have never heard of American comedian Stephen Colbert. I know nothing of his satirical shows in the US, and I was oblivious of his contribution to the lexicon. So when I read this week that he had coined a new word in one of his on-air satirical pieces, I was not entirely sure whether it would merit further consideration.
But on looking into it, I found that Mr Colbert has previous in this area, and his newest contribution is actually an effort to take his previous triumph and give it a new spin. In 2005, in his first broadcast, he used the word ‘Truthiness’, the quality of preferring concepts or facts one wishes to be true over concepts or facts known to be true. Other obscure meanings of the word have been recorded, but so successful was this meaning that it quickly became used by many others and the American Dialect Society named it the word of the year.
So when Mr Colbert himself introduced a derivative of truthiness, I had to sit up and take notice. He defined ‘Truthinews’ as the process of news channels telling viewers what they want to hear and then reporting their own opinions back to them as facts, often inspired by surveys.
He said: “Luckily now truthinews is here to usher in a new standard of broadcasting. First, we ask you what you think the news is, then report that news you told us back to you, then take an insta-Twitter poll to see if you feel informed by yourself, which we will read on the air until we reach that golden day when we are so responsive to our viewers that cable news is nothing but a mirror, a logo and a news crawl.”
We now sit back and see whether this word enjoys the same success as its ancestor: