Brelfies The Latest Craze

I vowed to myself that I would never again write about a Selfie derivative. And yet…

So another craze is now exploding across the Internet. Brelfies, breastfeeding selfies, are the latest phenonemon, as breastfeeding mothers post photographs of themselves feeding their tiny offspring.

I am not going to get into a debate about the pros and cons of the images themselves – others are probably far better placed. Instead, I want to draw attention to it in the annals of Wordability as one of the many Selfie crazes which seems to have gained some traction, and probably more than some of the other ones I have covered such as Felfies, Usies and Belfies.

But there is more than just recognising its existence. What is interesting is the way that Selfie is evolving as a word. The ‘elfie’ suffix can take almost anything at the beginning to denote a particular type of photo, but it has already undergone a semantic evolution. Selfies are very specifically photos that people take of themselves. Brelfies on the other hand are not taken by their subject, they are photographs of individuals but are taken by other people.

So the idea of a photographic portrait is being overtaken by the Selfie, whose linguistic derivatives are rapidly growing to encapsulate all kinds of photos of individuals. I wonder if it is possible that individual images of people will all come to be referred to in Selfie terms in the future, and the portrait photo will become a thing of the past. I wouldn’t rule it out.

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