Anybody who knows me will appreciate that fashion is not something which I really spend any time thinking about. I want to look smart and like the clothes I wear, but I just choose stuff that I like and don’t worry about whether it is trendy or not.

Well now there is a new fashion trend in town, and a new word which is emerging as one of the strongest neologisms of 2014. Normcore was identified in February as a fashion trend where wearing similar clothes to other people is actually cool, and dressing in things which are comfortable and show you belong in society is acceptable and even something to be welcomed.

If I understand this correctly therefore, it seems to mean that is now trendy to wear normal clothes and stuff that you like, to dress like others in fact. I question my understanding of it, only because I have started reading articles by fashion writers on the subject and find that they make my head hurt within a few paragraphs. Even the habit of simply wearing normal clothes has now become the subject of torrents of analysis. Getting dressed in the morning has now become psychologically complicated.

Finally, fashion has caught up with what everybody else is doing. The question is, how long will it be cool to no longer be cool and when will it stop being cool to not be cool any longer? And no, I didn’t understand that either. That’s fashion for you.