When you have an eight-year-old daughter, you find yourself inadvertently introduced to a whole new world of television. Maya has been a fan of a number of Nickelodeon shows of late, including iCarly and Victorious, and has also enjoyed Sam & Cat, the offspring of the two programmes.
So she was very excited when I told her I had a reason to write about Sam & Cat on Wordability. The reason? There is a new episode dedicated to the teens’ efforts to get a new word into the dictionary.
The word itself, Lumpatious, is of course not in any dictionary at the moment. Used as an adjective to criticise someone who is unpleasant and idiotic, the episode revolves around their ultimately successful effort to get the word included into the Oxnard English Dictionary.
I think there are a number of interesting things about this episode. Firstly, it actually has some fun with the dictionary process, and the Oxnard offices portrayed are quite amusing and of course utterly unlike their Oxford equivalents.
Secondly, it might make youngsters think a little bit about the words they use and how they get recognised, so if there is a genuinely educational element around the English langauge at the end of it all, then that is a good thing.
But finally, I think the show could become self-fulfilling. Two years ago, I wrote about the word Swapportunity, a word coined by Yoplait yoghurt, and while it is still not a word that is recognised by any authority, people are still searching for it and coming to my blog to find out more.
By including the word Lumpatious in a show popular with tweens and teens, you can easily imagine a situation where it becomes part of the fans’ vocabulary. And given the way that once these episodes have aired for the first time, their life appears to continue almost indefinitely with endless repeats, that word will simply be reinforced and will start to seep into vocabulary. It is already developing on Twitter. So a word which doesn’t exist and which was coined for a television programme will start to be used in real life because of that TV programme and will ultimately find its way into the dictionary. And so life will imitate art. And it won’t be lumpatious.