I once did a temping job in an office which concentrated on building and maintenance projects. I always particularly enjoyed dealings with the Electrical Foreman or the Mechanical Foreman. This was nothing to do with their personalities or the nature of the work I had to do. It was simply that I liked their job titles, and imagined them as either built of metal or plugged in as they went about their days.
Google’s new term Glass Explorers has a similar sense. Surely these are people who are tearing through jungles or across ruined buildings while taking care not to shatter. If not that, then they must be people searching for the greatest glass ever made.
Of course, neither is true. Glass Explorers are the 8,000 intrepid souls selected by Google to test their new wearable computer, which is called Glass. If Glass become a success, then the term Glass Explorers will become established as a permanent new technology word, the pioneers at the start of a new type of computing.
From a language point of view, it’s a shame that some other initiatives announced by Google have turned out to be April Fool’s japes, rather than real innovations. It’s a shame that we will not really be able to hunt for buried treasure on Google Maps by using ‘Treasure Mode’, or that ‘Google Nose’ will not become a standard way of searching for smells.
Glass Explorers however are no joke, and as technology takes another step forward, so another array of new words is set to appear.