You can always tell when a new word hasn’t caught on – two or three years after it is first coined, it still has inverted commas around it when hits the headlines.

So it is with Smishing, the mobile cousin of phishing. It is the practice of sending bogus text messages to people in order to con them and was actually coined in 2006 in a blog on the McAfee website. But six years later, it has still not shed its inverted commas or the sense that people are seeing it for the first time.

Smishing is currently in the news in America because of an outbreak of fake Wal-Mart related text messages. It has led to much coverage of a new type of cyber attack but all the articles confirm that despite its few years of linguistic existence, it is a term that none of us have ever heard of.

Which begs the question of why. Smishing is derived from SMS and Phishing, and simply conflates the two. Phishing is itself a conflation, though not an obvious one. It takes fishing and combines it the ph from phone phreaking, which is the art of cracking the phone network.

Despite its rather convoluted derivation, phishing works as a word. You can immediately understand it as it has the element of fishing for something until you get a catch, in this case a cyber one, and the ‘ph’ spelling makes it seem kind of techy, even if you have no idea why it is actually spelt like that.

But smishing? It doesn’t have the benefit of sounding like another word. It actually sounds pretty daft. And because of its slight ludicrousness, it is hard to imagine it being talked about with the same seriousness as its email ancestor.

So even though there is a growing problem of spam text messages landing on people’s mobiles around the world, I don’t expect to see Smishing finding its way into common vocabulary any time soon.