There is a cliched image of computer programmers. It involves words such as geek or nerd, and images of quiet and bespectacled individuals sitting in corners, headphones plugged in, reams of code spiralling down the screen in front of them.

But no more. It seems there is a new breed of computer whizz, cooler and with attitude. These coding experts can drink heavily and party with the best of them, but they still work hard. And they are not programmers. They are Brogrammers.

The word, bringing the “bro” greeting together with “programmer”, is now beginning to gain currency across the internet, and there is a burgeoning Facebook group with more than 22,000 members. But it is not universally popular, with others criticising the term and worrying that it will make a male-dominated profession even harder for women to break into. And they argue that it is a terrible word.

Is it terrible? Well it is funny, and I can see it catching on in a niche way. However, the accusation of it being sexist is entirely valid. It could end up growing as a kind of polarising term for different kinds of coders, rather than as the joke that it clearly is now. Nevertheless, I think it is here to stay, for a time at least.

But I am much more entertained by the linguistic possibilities that it suggests for the future. What if we could apply this subtle change to a number of other words? Just think, we could have:

• Advancing in your career while partying – Bromotion
• Sleeping with a really cool guy – Brocreation
• Dietary supplements taken by heavy drinkers – Brobiotics

I’d better stop now. You’ll soon be needing Brotection from any more of this nonsense.