Selfies have become inescapable over the last few months, and with their ubiquity has come variations concerning among others farmers and bottoms.
Now, the recent trend for selfies involving groups of people has spawned its own word. Usies (pronounced uss-ees) has been coined for the images which have been becoming increasingly prevalent since the famous Ellen DeGeneres shot of Hollywood royalty at the Oscars earlier this year.
The word was first used last year but is only now coming into consciousness and wasn’t really known when the Oscars took place. However the growing number of shared selfies now means that the need for the word is greater, hence its eventual emergence into more regular usage.
“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco.
While self-promotion is still at the heart of the usie, it is more about the people you are pictured with, the group rather than the individual. Is society moving towards greater unity and community again, rather than an obsession with self? The emergence of a new word is clearly flimsy evidence on which to base such an assertion, but if society does feel more cohesive and joined up in a couple of years’ time, it might be interesting to look back and see whether this linguistic trend really did mark a turning point.
It is unlikely that during the tumultuous few day which have just passed in Rome, Pope Benedict XVI thought much about the linguistic ramifications of his decision to stand down. But an act unprecedented in modern times created a linguistic vacuum which had to be filled. And that chasm was the question of what to call a living Pope when he is no longer a Pope.
I don’t think this was really much of a concern when Gregory XII quit in 1415. There wasn’t a hungry news cycle or hordes of social networks crying out for an epithet with which to title the newly unemployed holy man. But in the 21st century, one of the key questions is what new title do you come up with for a role that nobody ever thought would need to be filled. So step forward Pope Emeritus.
It’s a really interesting example of a title that almost creates more problems than it solves. And it is simply the inclusion of the word ‘Pope’ that does it. The situation will surely be difficult enough for the next Pope to have to take over when his predecessor is still alive, and therefore in the eyes of some still in his role. So for him to still be called Pope, as well as the fact that he will be living close by, could simply make things harder.
Of course, the other issue is that the Vatican could be sued, with Oakland Rapper Pope Emeritus threatening action to protect the name he has performed under since 2006. I suspect the ecumenical issues will provide bigger concerns than the legal ones.
But job titles really are very important for how people cope with their roles. Even if the newly-named Pope Emeritus simply slips into the background and there are no problems at all, we can look elsewhere for confirmation. Chelsea’s interim manager Rafa Benitez proved it this week with his stupendous rant about everything, in particular his job title. Calling him ‘Interim Manager’ has clearly left him feeling angry and undermined, it has been a simple thing which he feels has profoundly affected his ability to do his job.
Of course drawing a connection between the Pope and a football manager is doing at least one of them a disservice, but to complete the analogy, just think about what might happen at Old Trafford when Sir Alex Ferguson finally calls it a day.
When Sir Matt Busby stepped down from the hot seat, his continued presence at the club made things difficult for his successors. When Sir Alex finally goes, his shadow will inevitably hang over the next man in the role. So imagine him sitting in the best seat in the ground while bearing the title ‘Manager Emeritus’. Think how difficult that would be for the new incumbent. Correct, very difficult. And that’s just how it might be for the new Pope.