Internet Has Fun at Brazil’s Expense
While Brazilians have been licking their wounds at their extraordinary thrashing at the hands of Germany in the World Cup, the internet has been awash with jokes at the unfortunate hosts’ expense.
There are a number of aspects of language change and communication that are demonstrated by the memes which have spread across the globe in the 24 hours since the match. The first is that the word meme is now firmly established as the term to describe creations of any sort, picture, video, joke, which are spread quickly around the world via social media and other technological means. I think this is a word that is still not properly understood by most people, but its jump from being a word for those in the know to the wider mainstream will have been helped by the enormous coverage the Brazilian memes have enjoyed since the final whistle.
Related to this is the idea that the nature of language itself is being changed by memes such as this. People want to say something about the game, they want to be part of the discussion and join in the fun. Now, rather than having to use words to formulate an idea, they create a picture or video as a way of making their point and then distribute it to spread that joke wider. And then others, who also want to join the conversation and say something about what has happened, simply pick their favourite meme and send it to their friends, in effect making a comment themselves. The tone of what they want to say is encapsulated by the meme they choose to share. So people are talking to each other by sharing jokes, rather than by using words. It is a key part of linguistic evolution and actually demonstrates a lingua franca that exists outside any spoken language which is currently active.
Finally new words will emerge as a result of this game, and the first is Mineirazo, named after the Estadio Mineirao where the game was played. This follows the word Maracanazo, coined after Brazil lost to Uruguay in the World Cup in 1950 in the Maracano Stadium. The new result is already being referred to in the media as the Mineirazo, and so this word will remain as the linguistic touchstone against which all future Brazilian performances, and possibly disasters, will be measured.