This week, I have been mostly looking at pictures of women in bathing costumes. For work purposes, you understand.

The reason? The latest fashion trend to sweep social media. It’s the thighbrow.

So what is a thighbrow, I hear you ask, if you can actually bear to. Well, it is the crease which naturally forms in a person’s skin when their hip meets the top of their thigh. Women in swimsuits show them off very well, and they are so named because the shape looks a little like an eyebrow, only it is at the top of your thigh. Social media is now awash with pictures of celebrities showing off their thighbrows for all to admire.

I can understand why the word has gatherered a bit of momentum. It’s fun, it sounds vaguely clever and moreover it gives people an excuse to post even more pictures of themselves, if they actually needed it. But will it last? Please no. And if so, will it spawn a never-ending trend of other body creases getting their own name as well, will we be subjected to the elbrow or the armpitbrow in years to come.

Hopefully it won’t be long before the thighbrow is given the boot.