Monthly Archives: April 2016

Put your money on Brexit

Union JackI am not a betting man, so will not be putting a penny on the outcome of the EU Referendum later this year. The fact that I haven’t got a clue which way it will go is also a contributory factor to that decision.

But if I could find a bookmaker who would give me odds on the Oxford Word of the Year for 2016, I think I could put a wager down now and be confident of collecting my winnings in time for Christmas.

Brexit was not born this year. But this is the year in which it has blossomed and bloomed and become the go-to word to encapsulate the campaign to leave the European Union. The Leave campaign? Doesn’t resonate. The Brexit campaign? Bingo!

I first wrote about Brexit in January 2013, when the word began to be used in relation to a possible UK referendum on the EU at some distant time in the future. At the time I said I was surprised to see that Grexit had spawned cousins and was not just a one-off, especially as Brexit remains as inaccurate then as it was now. We are not debating a British exit from Europe, rather a UK-wide one. UKexit still doesn’t cut it.

Nonetheless, the word works. People understand it, it is an easy term to rally behind, it seems to fully encapsulate its subject. It has comfortably bequeathed us Brexiteers to mean people supporting a Brexit, and we all just nod and get on with it. Sometimes a word just fits, and this is one of those times.

In fact, so little do people now care about its etymology that they use Brexit as the catch-all term for stories about Northern Ireland as well, paying no heed to the linguistic snub to which the country is being subjected.

Already secure in the Oxford Dictionary online annals, the word is now fully established in the English language. If the vote in June goes in favour of staying, Brexit will still hang around to fuel the debate. After all, as the Scottish Referendum has shown us, just because a vote ends up leaving the status quo intact it doesn’t mean that the debate over having the vote again won’t recur.

And of course, if the UK does leave the EU, then we won’t be able to escape the word Brexit at all. Either way, I think its coronation as the word of the year is already assured.

Don’t be Scared of Putinophobia

There has been an interesting example this week of of a neologism being used to deflect attention from the substance of a story.

Vladimir Putin

Vladimir Putin (image http://www.kremlin.ru)

Amid the many people entangled in the aftermath of the leak of documents from Panama is the Russian President Vladimir Putin. I should of course point out that the President himself was not mentioned at all in Panamanian dispatches – instead, a number of people or organisations with connections to him have been cited. Such revelations inevitably focused attention on President Putin himself.

So how did his official spokesman deal with all of this? Simple. He used a word nobody had ever heard before and, sheep-like, everybody focused on that word and used it in their headlines, rather than actually pursuing the story.

The word was ‘Putinophobia’.

Dmitry Peskov said: “This Putinophobia abroad has reached such a point that it is in fact taboo to say something good about Russia, or about any actions by Russia or any Russian achievements.” Brilliant moving of the goalposts. Invent a term which everybody will latch onto and is likely to be used again, and use it as a way to get people to focus on something else rather than the substance of the story. The art form of coining a new word as a way of owning the story.

Given the way that David Cameron has now become embroiled in the Panamian fallout, can we expect to see one of his spokesmen using this formulation as a way of moving the attention away from him? Maybe the criticism will be described as ‘Cameronophobia’ or ‘Toryphobia’. However, given the level of criticism currently being levelled at the Prime Minister, it is hard to imagine #toryphobia replacing #resigncameron as a popular Twitter hashtag any time soon.