Whatever you may feel about the economic ramifications of Greece’s ongoing financial hardships, you have to acknowledge the contribution they have made to the English language.
First we had Grexit, the prospect of Greece leaving the euro, which spawned many sub-genres of alternative exit word. And now, with economic paralysis because Greece has still not left the eurozone but still might, there is a state of limbo. A Greek limbo. Or Grimbo, if you will.
Citigroup, the economics experts who gave us Grexit back in 2012, are responsible for the latest word. In a statement, they explained the economic backdrop and concluded that “Grexit in the next few months is not inconceivable, and it is certainly more likely if we consider Grimbo durations of a year or more.” No gobbledygook there then.
Sadly this will not be the end of the Greek neologisms. Economists at Bank of America-Merrill Lynch have responded with Grexhaustion, the definition of which frankly escapes me at the moment but is unlikely to be ‘being fed up with the coining of new words to describe the Greek economic crisis’.
But the one thing that is certain as this situation rolls on is that for as long as people are reporting it, then they will be vying with each other to coin the next Greek-inspired word to describe the crisis. The ultimate game of Grone-upmanship, perhaps.
If you really want to stress somebody out about an impending technological disaster then give it a really scary name. Just think Millennium Bug.
Of course the turn of the millennium proved to be less parasitical than had been predicted, and the downside of crying technology wolf is that when you incorrectly predict the apocalypse, so dire warnings that are important might end up being ignored. And so that brings us to Mobilegeddon.
Last week you could barely avoid articles about the subject and could have been forgiven for thinking that the mobile network was about to melt, such is the impact of coining a -geddon word. But no. Instead, Google was making a change in its search algorithm, meaning that websites not in tip-top condition when viewed on mobile phones would be penalised in mobile search results, potentially hitting traffic to them.
When I write that sentence, I can see the need for a catchy term of some sort to promote interest, as clearly there is nothing sexy about the subject matter when you come to describe it. But by coining something so over the top, and the website Search Engine Land has been credited for it, it overplayed something which might not otherwise have made the national press but equally might not have deserved to as it’s not really that interesting.
The dearth of coverage outside the techie press since Mobilegeddon Day on April 21 confirms this was never really a mainstream story and not really deserving of the growing usage of -geddon as a suffix. It is not a word that will be with us for long.
And because I know you’re wondering, Wordability passed its mobile-readiness test with flying colours. So there’s no excuse for not reading.