There is a growing tradition for charities to invent new words as titles to bring attention to themselves. Movember, Stoptober and Dryathlon are three recent examples. I can understand why they do it, because if the new word sticks in people’s minds then the charity can prove to be a big hit. Movember in particular has been a hugely successful campaign, and its name has become embedded in the language as a result.
The latest effort is the brainchild of actor Stephen Amell. The star of Arrow has charity credentials, having taken on cancer with the apposite F*** Cancer campaign last year.
His new campaign, helping out both an anti-bullying group and military veterans, is named after a new word he coined last year. Sinceriously has been defined by the star as ‘the ability to speak freely, openly and honestly about anything’, with a secondary meaning of ‘to initiate any action while spreading as much good karma as possible’. A T-shirt showcasing the definition and supporting the charity has gone on sale
Mr Amell said “It’s a campaign to get people talking. And what better way to get people talking than by creating a new word.” Well yes, of course I agree. New words do get people talking. But the problem with a manufactured word such as this one is that even if it does get people talking, the subject matter may be that the word is not a very good one. Clearly derived from sincerely, I’m not sure that it really develops that word in any meaningful way, and I can’t see people using it. Frankly, it just sounds like you’ve got the actual word wrong.
All of which is a shame. Mr Amell clearly does fine work for charity and his efforts are only to be applauded. He also understands that getting the right new word for a charity can propel it to stratospheric levels. It’s just that this isn’t a great word. Nevertheless, I hope that despite this, he achieves huge success with his efforts.
Amid the hullabaloo over whether David Cameron will be prepared to debate against his political rivals this year in the run-up to the UK’s General Election, one thing that has not gained much attention yet is the possibility that a new term will enter the political language.
Mr Cameron has said that the debates cannot go ahead without the Green Party, and suggestions have been made that if it is decided to hold them without the Prime Minister, an empty podium will be provided should he change his mind. And so the practice of providing such an unattended lectern has been tentatively named ’empty podiuming’.
This is of course a ghastly and unwieldy term which is highly unlikely to catch on, simply because it is too ugly to be taken seriously. However, Empty Podium itself sounds like a term which could metamorphose from being simply a description of what might be provided to a term which becomes inescapable as the campaign fires up.
Will it ever be more than a reference point for this election, or could it become a tactic of the future, that anybody who refuses to take part in something will be threatened with an Empty Podium. It is too early to say, of course, but this could be the genesis of a new term in the political vernacular.
Even though 2015 has only just started, I think that we might already have the word of the year. Following the horrifying events in Paris, the hashtag #jesuischarlie has taken off globally. And I am left wondering if there will be a more powerful new term coined during the remainder of 2015.
Use of #jesuischarlie is fascinating in a number of ways. Initially it showed solidarity with the Charlie Hebdo employees who were gunned down on January 7.
But for me it has now become so much more. To put #jesuischarlie in a Twitter post or other article, to put it on a T-shirt or just into your normal conversation, is to associate yourself with a global statement about freedom of speech, is to say that people will not be silenced just because somebody thought it reasonable to take a gun to those who would disagree with them. It is now a badge of belonging, of showing that we will all fight back against terror and not be afraid to say what we think. And its meaning will now stick as the marker of any statement of freedom of speech.
From a linguistic point of view, it demonstrates how language evolution is changing across all cultures. The fact that jesuischarlie is French is irrelevant, it is already an internationally understood term, good in any language. It is already capable of evolution, with #jesuisahmed appearing quickly on Twitter in tribute to Ahmed Merabet, the Muslim policeman who also died in the attack. And it is not fanciful to imagine #jesuis emerging as a permanent prefix, capable of taking countless other endings to make anti-terror statements.
This also shows how hashtags are becoming words in their own right. To emphasise the point, the American Dialect Society this week chose #blacklivesmatter as the word of 2014, referencing emotive protests across North America. Ben Zimmer, chair of the New Words Committee of the American Dialect Society, said: “While #blacklivesmatter may not fit the traditional definition of a word, it demonstrates how powerfully a hashtag can convey a succinct social message.”
We can only hope that events in Paris will not be the precursor to a year of atrocities and that freedom of speech will not be threatened again in this way. But it is moving to see the way that millions have stood up to have their voices heard, and have found a new word to rally behind.