It’s not been a conspicuously great week for Apple. Problems with its latest operating system have seen customers complaining about their phones not working properly, and the subsequent decision to pull a software update hit the company’s share price.
Then of course there is the internet’s obsession with the physical problems associated with the new iPhone 6, and the claim that some of them are bending out of shape. Linguistically, Bendgate was almost inevitable, and while I have a general dislike of the ubiquity of the -gate suffix, every so often a gate comes along which is entertaining enough to pay attention to. Bendgate is so silly, and so trivial, that it somehow seems to hit the spot.
Away from phones, Apple Macs are also running into problems over a security vulnerability known as Shellshock, which has entered the technical language a few months after its Heartbleed cousin caused its own breed of havoc across the world’s computers.
Apple says that the vast majority of its users will be unaffected by this latest bug. However, a company which has influenced the language so much in the past must have been hoping that its big launch last week would lead to its new features being the words which would be dominating the tech press and making it into general usage now. Instead, the words which have gone into common usage are ones which paint a negative image of the company.
It’s hardly surprising that the recent scandal over the hacking of embarrassing photos of celebrities has garnered so much attention. Pictures of stars such as Jennifer Lawrence and Kate Upton, wearing only what nature endowed them with, have gone viral across the globe, as have the investigations and accusations over how this could have happened.
One sideline to all of this from the Wordability perspective is that it has added a little nugget to the English language. I will freely admit to never having heard the term Fap before, but fortunately the Urban Dictionary is on hand to tell me that it is a slang term for masturbation.
Fap has ended up being used to to help create the term to describe this whole affair . The Fappening, a blend of Fap and Happening, has been coined as the catch-all title for this story, and it is now being used across the internet, in headlines and stories, as the key term by which to refer to the scandal. It has stuck because it makes it feel like a carefully stage-managed event, which of course it was. However, I’m sure it is a word that those directly affected by events will not take kindly to, which is perfectly understandable, potentially adding further distress to how they must feel about what has happened.
Fappening is not a word destined for dictionaries or longevity, but will certainly be used when we are summing up 2014 and looking back on the events which shaped the year.
And I am extremely grateful that linguistically, it didn’t follow usual protocol applied to scandals. Fapgate would have sounded so wrong.