It was always obvious that we would use various new words and phrases as a result of the Olympics. But in the early few days, organisers must have been hoping that the words would be of a sporting nature.
Sadly not. Instead, we were introduced to the phrase Games Lanes, as parts of London became paralysed by the closing down of main arteries across the UK’s capital. And who gets to ride in the Games Lanes? Members of the Olympic Family.
The phrase Olympic Family, a kind of catch-all which seems to encompass anybody with any tangential connection to the Games, has become negative because of its association with empty seats in stadiums, with large areas dedicated to this mystical family sitting unused. It is not currently a family that people are keen to put on their Christmas list.
Now it’s all down to the competitors. Hopefully their feats will prove so stirring that when we look back over the words which defined the Games, external controversies will not be on the podium.