Spornosexual the New Metrosexual

We all know about the phrase that difficult second album. However, we don’t tend to hear about that difficult second neologism. The appearance of a sequel to a highly successful neologism this week has certainly made me think about the concept.

Back in 1994, journalist  Mark Simpson coined the term Metrosexual, There is no doubting its success as a new word. Metrosexual has certainly established itself as a word to describe a particular type of man with a meticulous approach to his own appearance, and it even carried off the American Dialect Society Word of the Year accolade in 2003.

So 20 years on, Mr Simpson has returned with an attempt to update his term and give us a new word for a new type of man. Writing in the Daily Telegraph, he gives us Spornosexual.

A spornosexual is a step on from a metrosexual. A fan of sport and pornography, he is a body and selfie-obsessed individual, and rather than just using clothes as a way of defining himself, he uses his body itself, by either tattooing it or honing it to perfection in the gym. And if that is not enough, he will even photoshop his own selfies to get that body image just so.

Given Mr Simpon’s history, and taking on board the veracity of his observations, it is not a suprise that the media have taken to his theory and his new word extremely quickly, with an outpouring of articles and analysis of this new trend he identifies.

But has he coined a second word which will have the same success as the first? I think probably not. Because I don’t think it is as neat a nelogism as his first effort. Spornosexual is actually a combination of three previous words, sports, porn and metrosexual. It’s a little like he has created the neologism sporn and then tacked it onto another word to get yet another word. This multiple method for creating the word makes it difficult to understand immediately, you really need someone to explain it to you to make sense of it, and that is where I think it falls down.

Metrosexual was so successful not only because it defined a clear new trend but the word itself was easy to understand and clearly represented its meaning. To be successful, a new word has to fill a semantic gap and be easy to understand and use. I think Spornosexual fails the latter of these criteria. It is a hard term to understand when you first hear it, and it is not at all obvious what it means. So for this reason, while Mr Simpson may have been spot on with his observations, his new word seems to prove the old adage that a sequel is never as good as the original.

One response to “Spornosexual the New Metrosexual

  1. Pingback: The Spornosexual |

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